Beyonce Knowles aka Sasha Fierce…



Born on September 4, 1981, Beyonce Giselle Knowles, simply known as Beyonce, is an American Pop/R&B singer, songwriter, actress and fashion designer.  Born and raised inHouston, Texas, Beyonce rose to fame in the late 1990s as the lead singer of the R&B girl group Destiny’s Child, one of the world’s best-selling girl groups of all time.








After the end of Destiny’s Child’s and during her time away from the group, Beyonce released various solo albums such as Dangerously in Love in 2003, B’Day in 2006 and her third solo album I Am… Sasha Fierce in November 2008.  Beyonce is one of the most honored artists with 16 Grammy awards –13 as a solo artist and three as a member of Destiny’s Child.












In acting, Beyonce began her acting career in 2001, appearing in the musical film Carmen: A Hip Hopera.  In 2006, she starred in the lead role in the film adaptation of the 1981 Broadway musical Dreamgirls.








In fashion, Beyonce launched House of Dereon, in 2004, and has endorsed such brands as Pepsi, Tommy Hilfiger and L’Oreal.







As a result of her many accomplishments and influence in various industries as an entertainer and business woman, in 2010, Forbes ranked Beyonce at number two on its list of the 100 Most Powerful and Influential Celebrities in the world.  Time magazine also included Knowles on its list of the “100 Most Influential People in the World.”



Fashion Transformation & Image


































































































































In commenting about her fashion transformation over the years, Beyonce has noted that she always wants to “dress sexy” and “carry myself like a lady.”  When she’s in public, this is always the case.  She also notes that although she really explores the fashion boundaries while on stage, it is “absolutely for the stage.”

Beyonce also tries to incorporate fashion into projecting an image into everything she does.  As someone who is fond of fashion, Beyonce combines its artistic elements with her music videos and performances.  According to noted Italian fashion designer Roberto Cavalli, Beyonce uses different styles and tries to harmonize it with the music while performing.  For example, in her B’Day Anthology Video Album showed many instances of fashion-oriented footage, depicting classic to contemporary wardrobe styles. People magazine recognized Knowles as the best-dressed celebrity in 2007.  Even Beyonce’s mother has noted the transformation of her daughter from the beginnings of Destiny’s Child to today.  So much so that she wrote a book detailing the transformation of Beyonce and Destiny’s Child’s fashion titled Destiny’s Style: Bootylicious Fashion, Beauty and Lifestyle Secrets From Destiny’s Child, an account of how fashion had an impact on Destiny’s Child’s success.

Beyonce’s image has transcended many different arenas.  The magazine Rolling Stone Beyonce has become a crossover sex symbol.  In another case, Beyonce was featured on the cover of Sports Illustrated Swimsuit Issue in 2007, the first non-model and non-athlete woman to pose on the issue and the second African American model after Tyra Banks.  Her image and transcendence have been found in magazines, billboards, ads, and almost everywhere else imaginable.  She has a appeared as a guest on the news channel CNN Larry King Live offering her take on politics and singing at President Barack Obama’s inauguration.










Impact on Fashion

In addition to the obvious influence on music, Beyonce has also had a tremendous impact on fashion that begins with her family.  The hip-haute fashion legacy that is known as the House of Dereon was inspired by Tina Knowles’ mother, the late Agnez Dereon, and began in Louisiana over 80 years ago. Agnez (Soul) was a skilled seamstress and dressmaker who made beautiful custom clothing for private clients throughout the south. A true renaissance woman, Agnez used her creativity, determination and “can do” spirit to accomplish just about anything she set her mind to.
Agnez’s artistic spirit influenced three generations of stylish women and continues to inspire countless others today.

Beyonce and her mother introduced House of Dereon, a ready-to-wear contemporary women’s fashion line, in 2006. Reflecting the three generations of women in their family, with the name Dereon paying tribute to Knowles’ grandmother, Agnez Dereon.  The fashion line reflects Beyonce’s taste and style. Launched in 2006, products of House of Dereon received public exhibitions during the group’s shows and tours.  The store, which is available across the United States and Canada, sells sportswear, denim along with fur, outerwear and accessories including handbags.  Knowles also teamed up with House of Brands, a local shoe company, to produce a range of footwear.








Beyonce mixes trend-breaking style mixed with pure attitude. Because of Beyonce’s sense of style and her chameleon-like take on fashion is ever changing and flawless.  The mission of the company is simple: to fuse celebrity power and design artistry into a brand of global importance, a house of aspiration and inspiration, where entertainment and fashion merge seamlessly.




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